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The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
That said, the specifics are reasonably complex and are best handled piece by piece. We will break it all down and tackle the parts one at a time.
Pay Per Click advertising (PPC)
All small business owners want to grow their businesses and become more successful. The best way is to attract new customers. However, without the advertising budget of a large multi-national corporation, finding these new customers can be difficult. So how can you find consumers interested in your product or service and grow your business without a significant investment?
One option is to take the traditional route and advertise in your local yellow pages or on search engines such as Google® or Yahoo!®. A more timely and cost-effective approach involves Pay Per Click advertising. Take a look at the benefits of Pay Per Click advertising and how integrating this strategy into your business plan can let you quickly and economically grow your business.
What Is Pay Per Click?
Pay-Per-Click, or PPC as it is commonly referred to, is an advertising model used on search engines, advertising networks, and content Web sites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's Web site. Pay Per Click advertising is a form of search engine marketing requiring advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. Using this technique, you pay to have your site appear in the “sponsored listings” section of search engines like Google® or Yahoo!®. You’ll pay for each click that you get through these ads, hence the name “Pay Per Click.” is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
How does PPC differ from other online marketing efforts like SEO?
Pay Per Click advertising involves buying keywords you believe your customers will be using to find your products or services. Pay Per Click is a fast-acting strategy that can frequently yield increased traffic in less than a month. Search Engine Optimization (SEO), on the other hand, is the process of optimizing a Web site to receive traffic from natural search results. ”Natural” or ”organic“ results are non-paid results the search engine believes is the best match to the query. Electronic Communications Services design website with this in mind from the start.