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I'm sure you're aware that Googling is the new global pastime. People use search engines to find auto mechanics, doctors, even that ex-girlfriend who dumped them in high school. If you're a small business owner living in a metropolitan area, there are probably dozens of people searching for your products or services every day. If you have an E-commerce site, there could be thousands of people searching for your products worldwide. Have you ever wondered what would happen to your site's traffic if it ranked at the top of Google's search results?
Imagine the Grand Coulee Dam exploding. It's something like that.
The first and often most complicated step is to choose the keywords you're going to target: What words would people type into search engines when they're looking for the products or services you offer? Then you choose the most popular keywords that have the least amount of competition from other websites.
Next, we make changes to your site that are barely noticeable to your visitors, but totally change the way search engines index your site. This might involve changing the title tags, changing or adding headings, adjusting the internal link structure, and, if necessary, weaving keywords gracefully into your body text. If your site is relatively simple, I'll do the changes myself. If it needs more tender loving care, I can collaborate with your site designer.
Finally, I help you build a link structure to your site that makes the search engines think your site is popular.
Having a website does not mean people will find you!